Danish fintech company Safty has raised 11.3DKK (£1.3m) in venture capital, led by Upfin and supported by experienced finance professionals.
Safty has developed a new data solution that employs machine learning to accurately identify current and future needs of customers for banks, insurance companies, and pension funds.
The investment is directed towards enhancing Safty’s growth in both domestic and international markets, as well as facilitating ongoing product development.
Safty’s founders are experiencing significant attention from investors, leading to a substantial double-digit million investment.
With the investment, Safty intends to further product development, adding an extra layer to the data and insights work of financial institutions.
Safty can precisely identify the specific needs of a bank, pension, or insurance customer today and will be able to predict what they will need in the future.
Consumer demand for personalized customer experiences is increasing, and Safty’s solution caters to this trend in the financial sector.
The investment will also be used to scale the company in the Nordic countries and other international markets.
